For companies around the world, email is the go-to channel for customer communications. Whether it is logins, notifications, promotions, password resets, or policy updates, email is a tried-and-true platform with more global accessibility than any other medium.

However, email is only one part of the customer engagement experience.


Regardless of who you are trying to contact or where they are, you can now complete the customer engagement package with another robust API: SMS.


Alone, SMS PVA is a powerful engagement tool that allows businesses to send concise, timely messages to their customers. Combined with email, the two create a seamless customer communication experience that is reliable, scalable, and downright powerful.


What is an SMS?


SMS stands for Short Message Service and is a more technical term for what we know as a text message. The SMS API bridges the gap between the Internet and the carrier network in order to send and receive SMS messages.


The Need for SMS


When it comes to business communications, consumers have varying preferences. According to our 2020 Global Messaging Engagement Report, people across generations and borders prefer email and SMS for their communications. That is why India SMS PVA and email both deserve a place in your communication toolset.


Using multiple communication channels provides customers with a seamless experience. With multiple mediums to choose from, customers can engage with your business on the channels they prefer.


Like email, Mexico SMS PVA needs to be used at the right time and for the right message. Below are some of the most common use cases for leveraging SMS in addition to email.


The actual nuts and bolts of how the internet works are not something people often stop to consider. The problem with that is the inherent danger of data security breaches and identity theft that come along with cute dog pictures, 24-hour news updates, and great deals online.


But what actually happens when you browse the web? You might be using a proxy server at your office, on a Virtual Private Network (VPN) or you could be one of the more tech-savvy who always use a proxy server of some kind or another.


What is a Proxy Server?


A proxy server is any machine that translates traffic between networks or protocols. It is an intermediary server separating end-user clients from the destinations that they browse. Proxy servers provide varying levels of functionality, security, and privacy depending on your use case, needs, or company policy.


If you are using a proxy server, traffic flows through the proxy server on its way to the address you requested. The request then comes back through that same proxy server (there are exceptions to this rule), and then the proxy server forwards the data received from the website to you.


If that is all it does, why bother with a proxy server? Why not just go straight from to the website and back?


Modern proxy servers do much more than forwarding web requests, all in the name of data security and network performance. Proxy servers act as a firewall and web filter, provide shared network connections, and cache data to speed up common requests. A good proxy server keeps users and the internal network protected from the bad stuff that lives out in the wild internet. Lastly, proxy servers can provide a high level of privacy.


How Does a Proxy Server Operate?


Every computer on the internet needs to have a unique Internet Protocol (IP) Address. Think of this IP address as your computer street address. Just as the post office knows to deliver your mail to your street address, the internet knows how to send the correct data to the correct computer by the IP address.


An India proxy server is basically a computer on the internet with its own IP address that your computer knows. When you send a web request, your request goes to the proxy server first. The proxy server then makes your web request on your behalf, collects the response from the webserver, and forwards you the web page data so you can see the page in your browser.


When the proxy server forwards your web requests, it can make changes to the data you send and still get you the information that you expect to see. A proxy server can change your IP address, so the web server does not know exactly where you are in the world. It can encrypt your data, so your data is unreadable in transit. And lastly, a Mexico cheap proxy provider can block access to certain web pages, based on IP address.