Bags of style: how the backpack became a fashion essential


They used to be carried by the slightly awkward-looking kids in the school

playground or hikers and were much more likely to be sported by men than women. But

now, go to any high street, office or packed rush-hour bus and the humble

backpack bag is everywhere.

Fashion searches for rucksacks are up 37% month-on-month, according to global

fashion search platform Lyst. In the UK the annual amount spent on backpacks has risen

every year since 2014 when, according to global market research company Euromonitor

International, the retail spend was ￡112m – it forecasts the 2019 figure will be

￡219.5m.

“There has been an enormous change in attitudes towards day packs,” says Ralph

White, UK managing director of the Swedish rucksack brand Fj?llr?ven.

According to Domitille Parent, product director at Eastpak, a brand that has been

making rucksacks for over 40 years, an increasing number of

commute backpack

buyers are women: nearly 60% of online sales in the UK are made by women, and that

number has been rising year-on-year. In the US, according to the market research firm

NPD, sales of what they label women’s backpacks are up by 28% in the past year –

with New York, Los Angeles and San Francisco the top three growth regions – while

sales of men’s backpacks are down.

Of course, it should be no surprise that women are using a style of bag that is

practical and – increasingly – stylish, too. But it has taken something of a shift

in attitudes for the backpack to find mainstream traction in workplaces – and gender

parity. As with many things, Miuccia Prada was a pioneer: when she released a nylon

rucksack, made from military parachute fabric, in 1984, it was considered radical. All

the other bags around were, she said in a recent interview with Vogue magazine, “so

formal, so lady, so traditional”.

In the past, style blogger and backpack-wearer Susie Lau, aka Susie Bubble, has

cited the Phoebe Philo effect. As former designer at Celine, Philo led the charge for

what many brand “ugly” fashion, from Birkenstocks and clogs to backpacks.

Skipping forward to 2016, Burberry’s monogrammed backpacks were the elevated

version that convinced the likes of Cara Delevingne to embrace the look. At the

Tribeca film festival last year Sarah Jessica Parker, the woman to thank for sparking

many an impractical tiny handbag trend, was spotted wearing a rucksack on the red

carpet. On the Prada men’s AW19 catwalk they were worn by Gigi Hadid and Kaia Gerber,

and Chanel’s 2020 Cruise show featured a outdoor backpack.

With many high-fashion brands, from Gucci to Coach, making rucksacks; the mid

range of the market seeing a proliferation of more sophisticated designs – from the

likes of Herschel to Dr Martens – and more than 400 styles offered on Asos, backpacks

have come a long way from the days of Power Rangers or My Little Pony bags.

The rucksack’s fashion credentials have been bolstered by the rise of gorpcore –

a neologism coined in 2017 from the acronym “gorp”, which stands for “granola,

oats, raisins, peanuts”, aka trail mix, and encompasses all manner of camping attire.

The ongoing popularity of luxury sportswear has helped make rucksacks less back-of-

the-bus and more chia seeds and balasana. With the rise of the urban hiker look last

year, the field trip look went high-fashion. “The outdoors as a whole has definitely

got more fashionable,” says White. Plus it’s come into cities.

With some of the most popular brands hailing from Sweden, they play into our era’

s love of all things Scandi. As White explains: “There has definitely been a rise in

the popularity of Scandinavian culture – from hygge to fika. Fj?llr?ven takes a very

Scandinavian approach to its product design.” Its now-iconic K?nken, was introduced

as a bag for Swedish children in 1978.

The sheer practicality of the rucksack is a plus point, too. Backpacks are “easy

to wear, hands-free, fuss-free and comfy,” says Georgie Tym, a lecturer at

Cordwainers, the shoes and accessories brand of London College of Fashion. Function

appears to be winning over any lingering competition from archaic, gendered double

standards. If Danielle Drake, PR manager at Sandqvist, a high-end Swedish bag brand,

is to be believed, the backpack is to bags what flats are to high heels. “The past

pressure of having to cram all of your gear into a shoulder bag just for the sake of

dated perceptions on women’s workplace attire has no place in today’s world.”

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Backpacks were once considered casual and suited only for travel or for students

who needed to lug books by the kilos. It was a hard-working bag meant for the wearer’

s comfort.

But as offices become more mobile with laptops and assorted gadgetry (chargers,

tabs, power banks and mobile phones), a foldable backpack has become the goto workbag. Add to

this the rise of a casual corporate culture, where athleisure is kosher at the

workplace and sneakers are subbing in for high heels for women and dress shoes for

men, and backpacks are strictly formal now.

Making and selling backpacks and travel bags — of burlap and vegan leather — is

how Samriddh Burman, Karuna Parikh and Rewant Lokesh of Kolkata came together to start

The Burlap People.

Parikh says each of them chose backpacks as their daily work or office bags and

the backpacks came naturally to them.

 Backpack loads of school students during school days have been suggested to

range from 10% to as high as 25% of their body weight and may have a negative impact

on their body. The aim of this review was to identify and review studies that have

examined impacts of contemporary backpack loads on school children. Methods: A

systematic search was conducted of the literature using key search terms. After

relevant studies published in recent years were selected using strict inclusion and

exclusion criteria, the studies were critically appraised and relevant data were

extracted and tabulated prior to conducting a critical narrative synthesis of

findings. Results: Twenty-one studies were included, ranging in methodological quality

from poor to good (critical appraisal scores 22% to 77%). Students carried on average

over 15% of their own body weight, which caused biomechanical and physiological

adaptations that could increase musculoskeletal injury risk, fatigue, redness,

swelling and discomfort. Conclusion: Considering the limited methodological quality

and variations in foci across studies, further research is needed to elucidate: (1)

the loads students carry around on a school day in their school backpacks and; (2) the

biomechanical, physiological and physical effects of load carriage on students.

A review by Mackenzie et al. [1] in 2003 of

drawstring

backpack loads carried by school students during a school day identified that

children were carrying as much as 30% to 40% of their body weight. This review, while

acknowledging that no critical maximal load had been established (to address back

pain), recommended around 10% of the child’s bodyweight as a maximum limit. The

following year, a review by Brackley and Stevenson [2] stated that the majority of

work considered the loads carried by children to be above recommended limits, likewise

recommending a maximal load of between 10 to 15% of the child’s bodyweight. Since

these reviews, more recent research has suggested that these loads are lighter and in

some instances may be meeting this recommendation, with loads ranging from 10%

[3,4,5,6] to 25% [7,8,9,10,11] of the school child’s bodyweight. However, this recent

research, in agreement with the earlier reviews, also suggests that these loads have a

negative impact (e.g., increased forward lean, pain, skin pressure) on children’s

bodies .