The growing need for clean label products is a broad demand but a real one.
According to Nielsen, clean label products have been the biggest growth drivers of
the packaged food and beverage industry in the past five years.
Fruit powders can help slim down ingredient labels and
increase wellness claims as they are natural and retain many of their built-in health
advantages.
“Fruit powders have been used in baked goods for quite some time,” said Brigham
Sikora, research, development and applications director, Bakery, Kerry. “The
innovation we are seeing currently and some of the uses we are trying to explore are
using our vegetable and fruit powders to add claims of servings of fruits or
vegetables in the final product. In some cases, we are also able to label just the
fruit or vegetable in the ingredient declaration with no other additives.”
Kerry’s portfolio of powders includes a range of fruits, vegetables and
specialty varieties such as honey, maple syrup and balsamic vinegar and have been
applied to cookies, muffins and donuts as an added health component.
“Traditionally, fruit powders have been used in bakery items to add flavor and
in some cases color,” Mr. Lutomski said. “But recent trends look for more than just
taste, color and ease-of-use; these trends are looking for ingredients with inherent
functional benefits and clean labels.”
The advantages of produce powders can be seen in scientific studies as well as
countless consumer trends. For example, a 2016 study performed at the University of
Cincinnati Academic Health Center involving adults who had mild cognitive impairment
— a risk condition for Alzheimer’s disease — revealed that participants given the
powdered equivalent of a cup of blueberries vs. a placebo powder had improved
cognitive performance and brain function compared with those who took the placebo.
The blueberry group also demonstrated improved memory and improved access to words
and concepts. As these studies reveal health benefits, powders instead of other
fillers could be used to leverage these research-based claims and target consumers
searching for specific benefits.
Welch’s Concord Fruit Powder is packed with a wide variety of polyphenols. The
polyphenols found in concord grapes have been shown to help support a healthy heart
and early research indicates they also provide enhanced cognitive function. The
fruit and vegetable powder
format has a denser concentration of the polyphenols allowing it to have a
real effect on herbal extract
products.
“The baker will need to determine what claims they are comfortable making, but
Welch’s will gladly share its research to help our customer make that decision,”
Mr. Lutomski said.
Another factor to consider is the growing desire among millennials for snacks
loaded with vital minerals, nutrients and vitamins. “Snacking Motivations and
Attitudes US 2015,” a recent report by Mintel, revealed they are more likely than
older generations to buy snacks with added nutritional benefits such as high fiber,
energizing claims or protein content.
Kate Leahy, spokesperson for Sunsweet Ingredients, noted that Sunsweet’s new
Dried Plum Powder’s most common use so far has been in bars with a health
positioning. The
juice powder, composed of 99% dried prune plums, imparts the digestive benefits
found in prunes and contains high levels of powerful antioxidants. She added that the
powder as nutritional supplement
may be used in place of flaxseed, rice bran or citrus fiber for boosting fiber
content. It also may replace 50% of inulin or maltodextrin allowing for reductions in
sugar and salt.
FutureCeuticals offers manufacturers the ability to deliver a clean label with
substantiated U.S.D.A. serving claims through its line of TruServ Organic Whole Food
Powders with vitamin
that offer fruit and vegetable serving claims based on U.S.D.A. My Plate. Each claim
has been verified by FutureCeuticals’ exclusive method of validation that connects
its extensive production data and the U.S.D.A. Nutritional database.
“The goal is to deliver clean, whole food ingredients while offering customers
the convenience of real food as well as having the confidence that it can be
substantiated on the label,” said Andrew Wheeler, marketing director,
FutureCeuticals.
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