Essential Cosmetic Containers For Skincare & Beauty Packaging
There are few industries out there with as much potential to develop loyal, die-hard

customers as beauty and cosmetics. Beauty products are a staple in bathroom cabinets around

the world; whether a person is going for an “I woke up like this” look or the avant garde

“makeup is art you wear on your face” feel, just about every woman (not to mention tons

of men!) use beauty products on the daily.
Which means if you own a beauty or cosmetics line, the potential for some serious

business is there. But it also means if you want to grab that business and take it for

yourself, you’re going to need to find a way to break through the clutter, jump off the

shelf at Sephora, and tell your ideal customer “THIS is the lipstick for you!” And the

best way to do that is your packaging.
Your packaging is the first thing the beauty die-hards you want to turn into customers

are going to see. If your packaging grabs their attention and speaks to what they’re

looking for, they’re likely to take your product home and give it a try. If not? It’s

likely to gather dust on the shelf.
But how, exactly, do you design the kind of packaging that makes your ideal customer

scream “I need that blush yesterday?” Never fear, 99designs is here with all the

information you need to design packaging that stands out on the shelf and gets your product

into your customer’s bag (and, eventually, on their face).
Just as important as your customer’s identity is your identity. What’s your branding?

Are you dark and edgy (like Urban Decay)? Simple and classic (like Bobbi Brown)? Luxurious

(like Dior)? Accessible (like Wet n Wild)? Who you are as a brand—and the personality you

want to portray to your customers—is going to determine what design elements you use in

your packaging.
Define how your ideal customers are buying your product
You’ll also want to consider how you’re going to sell your products. Are you selling

online or in store? In small boutiques or in large retailers? Your design strategy might

change depending on where you’re shelling your goods.
Create a mood board for your brand
A great thing to do before you start designing is to create a mood board for your

brand. Pull together images, colors, advertisements and whatever else you feel embodies

your brand personality; these will act as inspiration as you go through the design process.
Let cosmetics packaging trends inspire you
—
If you need a little inspiration for your packaging design there’s no better place to

start than looking at the latest cosmetics packaging trends. Once you know what’s

currently trending, you can create packaging that caters to what’s important to your

customers right now and that speaks to them in the right way.
Remember that you want to pick a look that’s both modern and on trend, but also

timeless and universally appealing, so your packaging design looks up-to-date for as long

as possible.
Makeup containers expand to a

range of jars, bottles, pots, tubes, pens, compacts and liquid dispensing solutions. Each

container offers a different design and solution; however, in the world of ‘cosmetic

containers’, each product sits under the skincare, hair and beauty categories. This

article will explore the different types of cosmetic containers available in the packaging

industry. Raepak offers an extensive range of distinctive packaging products that enable us

to explore innovations and keep an eye on exciting designs that are beneficial to the

current market cycle.
Cosmetic Jar Containers
Lipstick

containers in the form of jars are perfect for skin care and beauty products. Jars

can contain gels, creams, lotions and deep skin cleansing products. Most jar containers

come with a shive (a flat plastic shelf that fits inside the jar) used to keep the contents

free from foreign debris (dust & germs). Moreover, jars are designed with airtight lids,

which keep the contents fresh and ready for future use.
Bottle containers can be produced as an airless recyclable container or a high-end

luxury acrylic bottle. Acrylic bottles look fantastic with a matching jar and can store

nourishing body lotions or face creams. PP airless bottles can also store creams and

lotions. However, they are cheaper to produce and lighter in raw plastic material. Acrylic

airless bottles are seen as a hybrid between both full acrylic and pp airless containers.
Lip gloss

containers in the form of pots can be funky, stylish, trendy or sophisticated. Small

pots for cosmetic packaging tend to be perfect for eye serums, aromatherapy oils, lip balm,

hand creams or hair products. Moreover, small plastic pots tend to be made with a wide

range of different plastic types; PMMA/PETG/PP/AS & ABS. Using these plastic combinations

helps with the shape and aesthetics of the final jar design.
Cosmetic tube packaging containers come in different shapes, colours, materials and

profiles. Cosmetic tubes are manufactured from high-quality materials, including AS, ABS,

PETG, and PCTG. Each item is designed to work with makeup for the beauty & cosmetics

industry. Furthermore,

mascara containers are manufactured to have an excellent quality finish and be

competitively priced.
Cosmetic pen containers come in a beautiful range of styles and design. Each pen gives

off a trendy vibe, is easy to use and fits perfectly into any purse or handbag. Cosmetic

pen packaging is manufactured from high-quality materials and can be used for eyebrow, lip

gloss, concealer, highlighters or liquid blushers.
Compact containers are manufactured to be used with beauty and makeup products. Makeup

powder is available in a vast range of colour palettes, and it helps give the wearer a look

they desire. Compacts can be produced in a range of different styles included; square,

round, rectangle and bespoke finishes.
Cosmetic liquid dispensing containers come in different shapes, colours, materials and

profiles. Furthermore, they can work well with other eyeshadow containers to offer brands a set of makeup

and beauty products – offering a collection of different makeup and beauty product

solutions that can help target a wider audience. 
Around one-fifth of the cosmetics market is made up of skincare products. With ￡920

million made from sales in 2018, non-medicated face care products (like moisturisers and

exfoliators) were the best selling skincare cosmetics. Haircare and colour cosmetics also

make up 18% and 16% of the market.
Home is where the heart is, sure — but it's also where we live our beauty lives.

So, we teamed up with the editors at AD to bring you tons of great design tips, trends, and

tricks for making over your bathrooms, showers, and vanities. For more like this, click

here.
We've seen the overflowing shelfies and packed skin-care fridges, and we know

firsthand how hard it can be to find the best makeup organizers to streamline your vanity.

Limited space and a never-ending stream of exciting new product launches mean that our

makeup and skin-care collections tend to grow much faster than the space we have to store

it all. But your countertop no longer has to be a sea of beauty supplies and brushes,

because we have the perfect solutions.
Until the day when we all have Huda Kattan's glamorous bathroom set-up, we're

opting for makeup organizers. These beauty organizers can help sort the many (many, many)

products into efficient storage spaces that also happen to be easy on the eyes.
The best news? Limited drawer space isn't even an issue since these gorgeous

designs were made to be displayed. Not only do they provide optimal storage for your

foundations, eye shadow palettes, lip products, and makeup brushes, but they're way

more sanitary than throwing everything into a canvas bag and hoping nothing leaks. Next

time you get that organizational itch, or are overcome by a Marie Kondo-inspired need to

tidy, turn to one (or a few) of these storage solutions for your beloved beauty products.
We've rounded up the best makeup organizers, including spa-like bamboo boxes, old-

school Caboodles kits, clear plastic drawers, and more. There's something for every

budget, every design taste, and every size bathroom. So go ahead — take the first step

toward decluttering your vanity. Your beauty routine (and your countertop) will thank you.
Climate change is hard to deny when we see how much change has happened in the time we

’ve been practicing social distancing due to the COVID-19 pandemic. Last month, the carbon

dioxide levels in New York City were 50% lower than they were in March 2019.

Environmentalists are also tracking the air pollution above Wuhan province in China; it

went down significantly for two months while everyone was in isolation and is now creeping

back up.  
While we wrestle with these challenging times, many are starting to see what the human

impact on our planet really looks like. 
You’ve likely heard the statistic that less than 11% of plastic is actually recycled

properly in Canada. But did you also know that every year in the U.S.A., according to the

Environmental Protection Agency, over two billion razors and refill blades are sent to

landfill? Even worse, that stat is actually from a 1988 report, and that number has likely

gone up exponentially since then. If you do math and consider that we have similar spending

habits to our neighbours to the south, Canada has about 10% the amount of people as the

U.S., so it would track that we throw away about 200 million disposable razors each year,

at minimum. 
The above data notwithstanding, Canadian stats on how much plastic waste actually comes

from the beauty and self-care sector are very elusive. Unless brands release their numbers

on products sold, it’s hard to estimate the actual amount of plastic that ends up in

landfills. Nonetheless, it’s safe to assume a lot of plastic gets thrown out because of

our Sephora sprees. 
So what does all the doom and gloom have to do with you and your beauty and personal

care habits? Well, there are a few ways to make sure that you’re doing the most you can

when it comes to not adding to our already massive recycling problem. “One of the best

ways to make sure that change happens is to make the companies understand that you really

care about this issue,” says Vito Buonsante, plastics program manager at Environmental

Defence Canada. “People can only do so much. It’s not really their responsibility to

control the waste; it’s more on the company.” 
Buonsante recommends that we take a look at what we’re purchasing and start giving our

money to brands that offer recycling programs or that use more easily recycled materials,

like glass and tin, as opposed to plastic. If it’s absolutely necessary to buy plastic,

check that the container has a 1 or 2 plastic rating, which can be found on bottles inside

the recycle symbol. Those numbers are the most desirable for recycling programs (the system

ranks up to a 7). “The problem with packaging in the beauty industry is that it is often

made of mixed materials, therefore it becomes pretty difficult to recycle,” says

Buonsante. In short, try not to buy cosmetic products with a plastic rating of 3 or

higher. 
Strongly expressing your environmental concerns to your member of parliament and local

city councillor is also helpful, says Buonsante, as is signing plastics-focused petitions

and supporting environmental charities (like the Canadian Parks and Wilderness Society,

Ecotrust Canada or any local conservancy groups) so they can continue to help push things

forward. 
And now, while we’re taking social distancing measures very seriously, perhaps we can

also help curb our plastic waste anxiety (because really, we don’t need another thing to

fret about) by looking into the following ways to make our beauty routine a little more

environmentally friendly.